For starters, eCommerce content marketing can build traffic to your website, meaning more sales even if you have a constant conversion rate. Content gives people a reason to visit your site even if they aren’t interested in buying a particular product at the moment.
Secondly, eCommerce content marketing gives you an opportunity to begin building a relationship with your audience. You can’t make much of a connection with your customers through product descriptions, unless they are really good. You can make a connection through content (and live chat) if you show a little of your personal side in your writing. You can make your company more human by allowing your team to express their likes and dislikes on your blog. People that can relate with you as a person will like you and will buy from you.
Thirdly, writing valuable content can show your customers that you are an expert in your field and product area. Take rock climbing gear as an example. I’m far more likely to buy climbing gear from a company sharing their climbing experiences and personal reviews than a company just uploading the manufacturer’s product descriptions. I can see that they know what they are talking about and can recommend the right products for my needs.
We use live chat to make a lot of conversions for our clients, and we can share a lot of tips on how to increase sales using live chat. Getting a high quality and quantity of traffic to your site can massively boost the performance of live chat (and your eCommerce site as a whole) though.
To help you get ahead of your competition’s eCommerce content marketing, ReferralCandysourced out and extracted 24 top insights from inbound marketing experts, combined them with relevant statistics, and organised them into a coherent and incredibly visual narrative. Check out their slideshare below: