A data-driven strategy for lead generation backed by conversational engagement
Hitachi Capital Vehicle Solutions needed a partner that would protect their company essence and adopt their customer-first approach while simultaneously boosting their marketing efforts to convert visitors onsite.
They found what they needed in The Chat Shop’s Conversational Marketing solution, providing the perfect blend of data-driven, award-winning, and personalised service to generate leads at scale.
When building a customer engagement strategy, we put the customer at the centre of everything. To garner high-quality interactions, convert browsers to excited drivers, and generate qualified leads, we worked with the Hitachi sales team to understand the customer profiles we were looking to engage with. We then created one of our bespoke KnowledgeBases to educate our award-winning native-English Conversation Agents.
Combined with our specially integrated UTM, Google Analytics, and digital journey tracking means visitors from PPC campaigns and SEO efforts created a complete 360 view of the buying cycle journey - allowing our experts to engage with Hitachi visitors at the right time, with the right message.
All conversations from The Chat Shop are backed by rigorous in-house training and testing methodologies to ensure that our chat experts can always tackle barriers to conversion and respond with up-to-date, industry-specific specialist knowledge that goes beyond basic FAQs, all while delivering the best customer experience.