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A digital skillset is essential to the success of today’s marketers. Today’s latest eCommerce trends dictate that marketers must stay tech savvy in order to remain competitive. Smart Insights, eCommerce Expo and Technology for Marketing and Advertising have teamed up to look at the current state of the digital marketing skillset. Are companies succeeding in employing marketers with the skills that will keep them ahead of the curve?
A summary of the research findings can be seen in the infographic below. What’s driving the demand for digital skills? How challenging is it to recruit the right marketer? Which skills are being sought after by brands? These are all questions that are answered by the ‘The State of Digital Marketing Skills’ Infographic.
The results of the research are available to download here.
This infographic originally appeared on the eCommerce Insights blog.
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