We’re all looking for the most effective ways to generate truly qualified leads at the best ROI. If you’re not using live chat or a form of Conversational Marketing as a tool in your toolbox to reach this goal, you’re missing out on a massive opportunity.
Live chat is one of the most effective ways to generate marketing qualified leads from your organic SEO and paid efforts. Not only that but using live chat is also an excellent way to truly engage with the people trying to connect with your brand online.
In this article, we’ll talk about some aspects to consider when it comes to live chat and how to optimise your approach to generate more top-quality leads.
Live Chat Lead Generation Starts with Strategy
There is no “one way” to use live chat to generate leads because every company is unique. Truly, your perfect strategy will likely look different from another company’s, so it’s all about knowing your goals.
Step one is to ask yourself: “what do I consider to be a truly qualified lead?” Imagine your ideal lead, and then work backward from there. By doing this, you’ll be able to understand what you need to include in your conversational flow.
Take a moment to write down your top criteria for the perfect lead that matches your ideal customer profile, and then keep that in mind as you read the rest of this article.
What follows are some specifics to keep in mind when executing your live chat strategy to meet your goals.
Keep Your Lead Engaged
It’s essential to remember that live chat can be used to speed up the sales process long after you’ve “gotten the info” or generated a lead. When you use live chat to connect with this new prospect, you’re now having a conversation– don’t let the power of that be lost on you.
Real-time, dynamic conversation feels markedly different than communicating in waves through email, for example. When you use live chat as the primary way to connect with your prospects, every interaction builds momentum and allows you to share case studies and other content to help them through their decision-making process.
For example, you can overcome objections in real-time because of how fluid live chat is. (Minimising email communications that can typically slow down the sales process.)
The beauty of this is that the prospect has all of their needs met more quickly and seamlessly in live chat than would be possible with other forms of communication and are more likely to convert.
Build Trust Through the Transparency of Live Chat
This might seem obvious, but when building your live chat strategy, it’s essential to be transparent with your prospects.
One of the biggest mistakes a business can make when using live chat is not being transparent enough, which damages trust. Many people will assume the worst if you’re unclear about what you do, why you do it, and who you help.
Live chat lets you have a clear, open, direct, and honest conversation with people in real-time. When you take this approach, you’re giving prospects a reason to view your brand favourably as you build trust.
Start the sales process off on the right foot, and use transparency to build trust with your marketing qualified leads.