The retail CMO's guide to Christmas 2018

Things are tough in retail right now. Amazon, Omnichannel, CX, AI, customer insights, a weak pound... we're out of breath.

Here's the thing, marketing whiz. You can make your marketing shine this Christmas. Like retire early shine.* And you don't have to be CMO to make these changes.

We've put together this handy guide with actionable steps to increase your ecommerce conversion by 10x, use AI to refresh and inform customer data, deliver true 1:1 personalisation, and give you back £12 for every £1 you invest before Christmas and Black Friday.


In this guide, you'll get:

✔ Actionable tips to increase ecommerce conversion by 10x
✔ Cross-channel sales tips to implement before Black Friday
✔ Cross-channel customer insight gathering best practice
✔ 2018 retail and ecommerce sector customer experience analysis
✔ AI-enabled personalisation and customer data refreshing best practice and use cases
✔ Important ecommerce and retail dates and deadlines

*we can't promise this, but we'll try

Download the eBook: