Empathy and Authenticity: What the human touch can do for the Customer Experience

Empathy and authenticity: What the Human Touch can do for the customer experience

Customer experience is super important. But in digital, it can often feel confusing, difficult, cold and, sometimes, absent entirely.

How should it feel? It should feel human. That means empathy (we get you) and authenticity (we actually care about you and not just your money).

Thing is, when you get this combo working, it’s the one thing your competitor can’t copy, imitate or just plain steal. It takes work, but when it works, it’s all yours.

Here’s how you can do this too.

In this guide, you’ll find out:

  • The damage poor CX can do to you (ouch)
  • What an empathetic and authentic experience feels like
  • How Starbucks nailed it
  • Adding a human touch in digital
  • Changing your contacts with customers - moving from transactional to memorable


Grab your copy of Empathy and Authenticity: What the human touch can do for the Customer Experience here.

Grab your copy of Empathy and Authenticity: What the human touch can do for the Customer Experience here