Traditional vs Online Estate Agents:

The truth about their digital service

5 top traditional estate agents vs 5 top online estate agents. Who has the better digital service offering?
When we began this research, we created 3 hypotheses which we wanted to put to the test:

1. Traditional agents don’t ‘get’ digital and as a result can be considered as digitally disabled

2. Online agents will have better digital accessibility in terms of channels on offer and ease of access

3. There will be a marked reduction in service experience based on the low costs involved using an online agent

What we found was surprising…  A must read for anyone involved with the property market.

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