Everything eCommerce Podcast EP 2: Personalisation & Platform

Welcome to episode two of our brand new podcast, Everything eCommerce, the show where we speak to industry leaders and dive into the latest news, tips and tricks for growing your business online.

In this episode, we discussed all things relating to personalisation and platform. Watch the full video below to hear what we talked about.

About our Guest

In this episode, we spoke to James White, General Manager of UK and Ireland at Nosto. James found a passion for ecommerce while working as a digital marketing consultant, focusing primarily on ads and email marketing strategy. This exposed him to the jungle that is the ecommerce ecosystem where he discovered Nosto. He continues to guide online retailers through that jungle, working with teams at Trickers Shoes, The Watch Gallery, Helly Hansen & Soak & Sleep ensuring that their digital marketing strategy is aligned, not only for improved conversion but profitability.

Nosto
Nosto enables retailers to deliver personalized digital shopping experiences at every touchpoint, across every device. An AI-Powered Personalization Platform designed for ease of use, Nosto empowers retailers to build, launch and optimize 1:1 omnichannel marketing campaigns and digital experiences without the need for dedicated IT resources or a lengthy implementation process. Leading commerce brands in over 100 countries use Nosto to grow their business and delight their customers. Nosto supports its clients from its offices in Helsinki, Berlin, Stockholm, London, New York, Los Angeles and Paris. To learn more, visit www.nosto.com.

About the Podcast

Everything eCommerce is a brand new podcast where we will be discussing everything relating to growing an online business. Each week we will be meeting with industry leaders to discuss a new topic, tapping into a wealth of eCommerce knowledge from industries such as consultancy, eCommerce platforms, agencies and more. It’s a show that takes deep-dive into industry issues, keeps you up to date with the latest news, and dishes out tips and tricks for growing your eCommerce business.

Read more on how live chat can help you personalise your website here.

Catch up on episode one here.