5 top traditional estate agents vs 5 top online estate agents. Who has the better digital service offering?
When we began this research, we created 3 hypotheses which we wanted to put to the test:
1. Traditional agents don’t ‘get’ digital and as a result can be considered as digitally disabled
2. Online agents will have better digital accessibility in terms of channels on offer and ease of access
3. There will be a marked reduction in service experience based on the low costs involved using an online agent
What we found was surprising… A must read for anyone involved with the property market.